IT’S TIME to put the winter woollies in the back of the wardrobe because we’re about to hit the summer with a bang! Gone are the warm colours like red and purple, we’re going to follow in Henry Holland and Betsey Johnson’s footsteps and bring back the vibrancy!
We’re talking pastels with a bit of sass, rainbow colours and of course, the new black: white! Style that doesn’t make you think of your grandmother’s wedding suit or velour tracksuits from the nineties. Think English garden party from the forties with a wee bit of an oriental twist. Think a photo shoot straight out of the spring edition of Italian Vogue. Think Tommy Hilfiger with attitude!
This season will see a more relaxed and tribal vibe, the fashion world’s way of combating the recessional times we’re struggling through. Design houses all over the world from Calvin Klein to Givenchy, from Karl Lagerfeld for Chanel to the child prodigy, Alexander Wang, have adopted white as their statement colour, not only because its fresh and bright, perfect for summer, but because it’s the colour of the dove.
The dove, of course, is the symbol for hope and all these designers are trying to convey that even in financial times as bad as these, there can always be a silver lining, and why shouldn’t you start with your clothes? Usually the colour white is associated with virginity and innocence but everyone from Max Mara to Chloe are creating white that isn’t virtuous but a beam of pure energy!
We’ll all be channelling our inner Alexa Chung for the next few months and wearing a lot of blues, creams, and greens and of course whites for quite an aquatic feel, as shown by Agyness Deyn on Alexander Wang’s catwalk. Forget what everyone says, everyone can pull off white in one way or another!
Style this season is going to have such a British feel to it, the best thing you can do is watch fashionistas like the aforementioned Alexa Chung, Agyness Deyn, and Emma Watson to see how they achieve the effortless and relaxed cool that going to be so in this season.
Most importantly, statement pieces are the way to this season so make sure you have a few of these in your wardrobe: a white shirt, trench coat, patterns and prints, a blazer, ankle boots and a leather biker jacket. If you have the basics, you’ll be sorted!
Photo c/o lelalondon.com
Categories: Fashion Week