So it’s been about five minutes since Rihanna’s first collaboration with River Island came out so of course, we must prepare ourselves for another one almost immediately. The first collection didn’t get a great run from the critics; a lot of them said the line was aimed at way too small of a demographic, others said it was just too slutty. Check out my review here!
This new collection, revealed in a new behind-the-scenes video, is due in stores on May 25 and again Ri-Ri collaborated with Adam Selman who designed the collection under the A-list star.
The summer 2013 range created the range with her ‘crew’ in mind, saying, “I made a piece for everybody in my crew, we all have different body types and different tastes,” she says. “Some are braver than others, but you know, I think like that because that’s how all the women in the world are. We’re all different, we all like different things, we all have different occasions, different moods, different body types.”
This collection is clearly a change from her first one, in both colour and shape. There are lighter colours and the prints and shapes are looser and prettier. There are jumpers and t-shirts with her portrait on, shot by her best friend Melissa who takes all of those ridiculous raunchy Instagram pictures. There is tie-dye, floral prints and some ‘sexy cotton pieces’ that Rihanna says she’ll live in…so we all know none of us will be able to wear them!
Rihanna, real name Robyn Fenty, began designing when she wanted to see clothes that she could wear on a rack, not clothes that she wanted to alter to make shorter or longer or have a little more sex appeal. Jourdan Dunn, one of the world’s hottest new British supermodels, will once again be starring in her ad campaign.
I hope that Rihanna’s new collection will have a better response than her last one, but what Ri-Ri forgets, is that we are not all 15-year-old girls who want neon clothing with thigh high slits. Fingers crossed I’ll be able to buy a piece next time!